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FolioFox

Category Archives: Marketing

20 important things about social media and you

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Posted on January 20, 2012 by Foliofox

The internet is the real world, so act the same way you do in the real world. Just be yourself. “Everything I’ve gotten professionally has come through my social media involvement — without exaggeration or exception, literally everything,” David Duchemin. … Continue reading →

Posted in Marketing | Tagged illustrators, photographers, Social Media

How to Market Yourself in 2012

Featured

Posted on December 11, 2011 by Foliofox
JMS Portfolio

View JMS Portfolio I’ve been asked many times throughout the years how freelancers  can become more effective marketers. Over coffee, some have asked about glossy/saucy print pieces meant to be framed and lauded, while over tea, others want to know … Continue reading →

Posted in Marketing, Uncategorized | Tagged fashion, illustration, marketing, media, Photography, work

Create Samples and Get Work

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Posted on December 7, 2011 by Foliofox

I’ve been repping for a long time. When I started, I’d solicit photographers and illustrators whose work I saw in ads, in magazines, on book covers or on album covers. Sometimes, after I got going, artists would send me postcards, … Continue reading →

Posted in Marketing | Tagged illustration, marketing, Photography, portfolio, promotion, reps

Using Kim Kardashian’s marketing savy

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Posted on November 30, 2011 by Foliofox
Kim Kardashian

By now you’ve heard that Kim Kardashian has filed for divorce from her sports celebrity hubby Kris Humphries after a short 72 days of marriage.  Turns out, however, there’s a marketing lesson just about everywhere these days. So, no matter … Continue reading →

Posted in Marketing | Tagged illustration, Kim Kardashian, marketing, Photography

What do creatives and art buyers want?

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Posted on November 29, 2011 by Foliofox

Foliofox has been providing portfolios and artist information since 1999. We have helped many retouchers, photographers and illustrators to succeed and reach audiences they would have otherwise found inaccessible. During this time we have discovered that there is sometimes difficulty … Continue reading →

Posted in Marketing | Tagged agents, creatives, foliofox, marketing, portfolios, reps

Create Illustration Portfolio Samples: No Time? No Money? No Excuses!

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Posted on November 18, 2011 by Foliofox

Sound familiar? “I see from your portfolio that you can illustrate a can of corn, but can you render a can of beans?” This might seem unbelievable, but clients often seem to have a difficulty making the leap from what … Continue reading →

Posted in illustration, Marketing, Uncategorized | Tagged illustration, Illustration reps, marketing

How do you make money in photographer? It’s the million-dollar question.

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Posted on November 17, 2011 by foliofox

Photographers should put aside a set amount of money for marketing, noting that many consider marketing a dirty word when it’s actually just “how you present yourself as an artist”. One of the UK’s most successful photographers, Roberts has thought … Continue reading →

Posted in Marketing | Tagged marketing, Photography

Selling Yourself: Traits of the Master Marketers Part 3

Posted on June 28, 2011 by foliofox

5) They find a niche, then define it. The Master Marketer knows that to be successful he/she must set their targets on something specific, and become a master of that niche. For example, Vincent Laforet decided to make aerial photography … Continue reading →

Posted in Marketing | Tagged freelancers, marketing, selling

Selling Yourself: Traits of the Master Marketers Part 2

Posted on June 27, 2011 by foliofox

2) They are persistent and consistent. Master Marketers don’t give up. They work every day, the remain focused on their goals, and they never feel that their job is done. These people understand that the day they stop marketing is … Continue reading →

Posted in Marketing | Tagged freelancers, marketing

Shooting Travel Photography Pt 2

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Posted on January 10, 2011 by foliofox

Look  for shots that have something to do with travel in general, airports, waiting, packing, flying, security, booking travel online, etc. These help illustrate more abstract stories. Record the little details too. It’s not just the beaches on Antigua that … Continue reading →

Posted in Marketing, Photography, 3D Art And Illustration, Sales | Tagged Photography, Travel

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