The internet is the real world, so act the same way you do in the real world. Just be yourself. “Everything I’ve gotten professionally has come through my social media involvement — without exaggeration or exception, literally everything,” David Duchemin. … Continue reading
View JMS Portfolio I’ve been asked many times throughout the years how freelancers can become more effective marketers. Over coffee, some have asked about glossy/saucy print pieces meant to be framed and lauded, while over tea, others want to know … Continue reading
I’ve been repping for a long time. When I started, I’d solicit photographers and illustrators whose work I saw in ads, in magazines, on book covers or on album covers. Sometimes, after I got going, artists would send me postcards, … Continue reading
By now you’ve heard that Kim Kardashian has filed for divorce from her sports celebrity hubby Kris Humphries after a short 72 days of marriage. Turns out, however, there’s a marketing lesson just about everywhere these days. So, no matter … Continue reading
Foliofox has been providing portfolios and artist information since 1999. We have helped many retouchers, photographers and illustrators to succeed and reach audiences they would have otherwise found inaccessible. During this time we have discovered that there is sometimes difficulty … Continue reading
Sound familiar? “I see from your portfolio that you can illustrate a can of corn, but can you render a can of beans?” This might seem unbelievable, but clients often seem to have a difficulty making the leap from what … Continue reading
Photographers should put aside a set amount of money for marketing, noting that many consider marketing a dirty word when it’s actually just “how you present yourself as an artist”. One of the UK’s most successful photographers, Roberts has thought … Continue reading
5) They find a niche, then define it. The Master Marketer knows that to be successful he/she must set their targets on something specific, and become a master of that niche. For example, Vincent Laforet decided to make aerial photography … Continue reading
2) They are persistent and consistent. Master Marketers don’t give up. They work every day, the remain focused on their goals, and they never feel that their job is done. These people understand that the day they stop marketing is … Continue reading
Look for shots that have something to do with travel in general, airports, waiting, packing, flying, security, booking travel online, etc. These help illustrate more abstract stories. Record the little details too. It’s not just the beaches on Antigua that … Continue reading
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